“Lager is still selling significantly more than last year, although the increase was not as high as in weeks 1 and 2.”. Tim Wilson comments “we were expecting some drop off in week 3 as the impact of England’s early exit filtered through into pub goers and shopper’s baskets. However, the football has actually got better and even more exciting without England, and consumers are tuning in in big numbers.”
So the England lads can luxuriate back home in their mansions; buy that new Ferrari, book another holiday, order their next tattoo and sleep soundly knowing that pubs are still busy without them!
Martin Read CMBII
Managing Director of Inn-Dispensable Personal Licence Courses
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