Key Points to Running a Successful Pub - From a Winner

How refreshing to read of Mahdis Neghabian experience of being a judge in this years BII’s Licensee of the Year, having herself triumphed last year.

Here are some of the reflections she makes; The competition forces you to:
Turn the mirror onto your own business and ultimately improve it
Be original
Be innovative
Examine all aspects of the following:-
    •    Socially responsible alcohol retailing
    •    Customer service
    •    Marketing
    •    Using new media effectively
Take a step back to view your business as the customer views it

I knew we have been doing something right at Inn-Dispensable because we've been featuring all of these messages (and more) within our courses for the last 20 years. The challenge is to get more licensees like Mahdis to actually DO IT!

Martin Read CMBII
Managing Director of Inn-Dispensable Personal Licence Training