It has often been said that the greatest salesman for the pub trade is
the sunshine. No doubt about it, a sunny day encourages many to pop down
the pub for a refreshing pint. So what do we do when the clocks go
back, the sun stops shining and those dark dreary nights are upon us?
Well, what we do is lay on great events for pub goers to enjoy!
Do
you know that eight out of ten people count themselves as “pub goers”
and that fifteen million (yes million) visit the pub once a week. The
campaign “Its better down the pub” (see my previous blogs) continues to
encourage people to support their 'local' more.
There are some
great dates coming up: Halloween is now the third largest party date in
the pub calendar (after Christmas and Easter), followed by Bonfire Night
- when many pubs lay on a firework display. The month of November is
re-named “Movember” when men across the world grow moustaches to raise
money and awareness for male health charities - much of which happens
“down the pub”. 'Cask Ale Week' happens to promote the quality and
variety of Cask Ale. And then of course the Christmas season. These are
all 'special dates', and so many pubs now lay on really imaginative fun
activities to celebrate them.
So look out for what is happening in your local and get on down there!
Martin Read CMBII
Managing Director of Inn-Dispensable Personal Licence Courses
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