85 years old, French, decorated with the Legion D’Honneur, war hero, rich, innovator, self-made and claims to have created 650,000 new jobs as a result of his campaigning! And that’s just a bit of his life story!!
Jacques Borel the name, inspirational the man!
His campaign, simple; reduce VAT on Food and Drink, up go sales and profit, up go jobs! Easy to summarise? Difficult to achieve? absolutely, but he has achieved it across many countries and now he is focusing on Britain!
If you want to be inspired, if you want to see real strategy designed to address cause not effect, do no more than read Roger Protz brilliant interview with “The Man” in the Publican/Morning Advertiser. Fantastic!!
Martin Read CMBII
Managing Director of Inn-Dispensable Personal Licence Training
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