Brewmeister – a small Scottish craft brewery is the love child of two intrepid brewers, Lewis and John, who were bored of watery tasting lagers and boring beers
Their idea to open a brewery, which fused Scottish malts with German yeast, came about on the beautiful west coast of Scotland on a camping trip. Three months later, the guys had signed the lease on an old farm building and bought old dairy tanks to begin brewing. Nearly two years on, they have moved to a custom built brewery in Speyside, they now employ nearly 20 people and export around the world. Their passion is creating beers with a difference, which excites the taste buds and energises the soul; they wish Peace and love to all!
I think you’d have got a lot of peace and love from one of their recent brews - ‘Snake & Venom’ - which claimed an ABV of 67.5%, and which fell foul of the Advertising Standards Agency!! The ASA criticised their 67.5% claim because there was no clarity as to how the 67.5% was achieved – they suspected Ethyl Alcohol may have been added! The ASA have also suggested that future products from Brewmeister shouldn’t place an over-emphasis on the strength of the product! Wonder why?
Of course many have criticised Brewmeister for creating “The world’s strongest beer” simply as a cheap publicity stunt. But a recent counter-comment from Lewis Shand would seem to add credence to these claims – “We’re hoping to win people back with taste, not mad PR stunts like we have done before”.
A quick search of their online shop reveals that this particular brew is currently no longer available to buy, so it would appear that Brewmeister may have seen the error of their ways. Which is a bit of a shame, as I would have liked to have tried just a tooth-full!
At a time when most of the rest of the industry is reducing alcohol strengths to help combat the adverse effect of alcohol (and keep government off their backs) thank the Lord for companies like these who show that we really do live in a great nation where diversity and individuality reigns … if only temporarily!
Martin Read CMBII
Managing Director of Inn-Dispensable Personal Licence Courses
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