Tips for Promoting Pub Trade When The Sun Stops Shining

It has often been said that the greatest salesman for the pub trade is the sunshine. No doubt about it, a sunny day encourages many to pop down the pub for a refreshing pint. So what do we do when the clocks go back, the sun stops shining and those dark dreary nights are upon us? Well, what we do is lay on great events for pub goers to enjoy!

Do you know that eight out of ten people count themselves as “pub goers” and that fifteen million (yes million) visit the pub once a week. The campaign “Its better down the pub” (see my previous blogs) continues to encourage people to support their 'local' more.

There are some great dates coming up: Halloween is now the third largest party date in the pub calendar (after Christmas and Easter), followed by Bonfire Night - when many pubs lay on a firework display. The month of November is re-named “Movember” when men across the world grow moustaches to raise money and awareness for male health charities - much of which happens “down the pub”. 'Cask Ale Week' happens to promote the quality and variety of Cask Ale. And then of course the Christmas season. These are all 'special dates', and so many pubs now lay on really imaginative fun activities to celebrate them.

So look out for what is happening in your local and get on down there!

Martin Read CMBII
Managing Director of Inn-Dispensable Personal Licence Courses

Where There's a Will, There's a New Way to Sell Alcohol

Following on from the news that JD Wetherspoon have successfully gained a licence to open a licensed outlet on a motorway, I now bring news of a motor vehicle that is a licensed outlet itself! – So you travel to one and the other travels to you!

Will Spiers, a bright your entrepreneur. recently passed the APLH on one of our courses and has launched his new business. You will see from the picture that his business is that of a converted Volkswagen Camper Van, imported from the USA which will perform as a travelling high-end bar. Champagne, fine wines, etc. 'The Camper Vin' (very clever) will be seen at race meetings, parties, music festivals, et al.

We wish Will all the best for his new venture, and who knows, one day he may have 12 of them on the road! Thanks for choosing Inn-Dispensable, Will.


Martin Read CMBII
Managing Director of Inn-Dispensable Personal Licence Training