Knowledgeable Bar Staff Sell More Beer

Fred, a long way from home, popped into the Dog and Duck, longing for a pint of good traditional 'real beer' (call it cask ale, call it hand pulled, call it cask conditioned, call it non fizz, call it dry hopped) call it what you like but the essence is that it is brewed naturally and is created from only four main ingredients:

• Hops – to add flavour and aroma
• Malt – to provide fermentable sugars
• Liquor – the brewer’s name for water
• Yeast – to start the fermentation process

Each individual brewer then puts his or her 'Chef’s Hat' on and brews to their own recipe. That's why the fabulous range and diversity of Cask Ales exists within the pub world. Different flavours, colours, strengths, hops, barley, liquor (water), tastes, head retention (the foam), different lacing (the foam as it sticks to the glass), different smell, different glasses to serve it in, different methods of dispense (top fill, bottom fill), different knowledge needed to understand its constitution et al. And all information available for hundreds of beers via Cyclops!

Cyclops Beer is a way of describing beer so that you can find out quickly and easily what a beer will look, smell and taste like. It tells you whether a beer is hoppy or sweet and helps you to discover what you like and what you don’t, so that choosing a beer becomes easier in the future.

British beer is incredibly varied with a whole host of different styles and tastes. Cyclops will help you to discover more about the many thousands of different beers available and make your choice at the bar easier. So are you a hophead, a sweet tooth or a balance of both? Is your favourite beer dark and smoky or golden and grapefruity? Over 1500 beers have been 'Cyclopsed'.

Back to Fred, he looked along the bar counter and saw three choices of Cask Ale on sale. Now, since he was well away from his home territory he had never come across any of them. He asked the bar person to take him through the range and what do you know, the bar person had no idea! Now Fred figured that if they don't know about the beer they sell, then they probably don’t look after it too well either, so he left and went to the Kings Head along the road - where he found a bar person who knew their stuff (It ain't rocket science).

So come on you Landlords, train your staff to be knowledgeable (knowledge is power). Come on an Inn-Dispensable Beer Quality course, learn how to sell the highest quality beer and use Cyclops to impress your customers and keep them from going elsewhere!

Beat your local competition by selling top quality products with top quality knowledge. And all of you customers; get more demanding, ask staff for advice, see what they know. You wouldn’t buy a new computer without expert advice I’ll bet!