"Call me Dave" Cameron has seen the light and backed away from his "Tough on alcohol pricing" commitment and will be walking away from the plan and eating his words.
I argued with myself in previous blogs and finally came down on the side of supporting the idea, on the grounds that any initiative to reduce the retail price gap twixt pubs and supermarkets would benefit pubs. Well now it’s gone (or going away) to be replaced by a more modest policy with the introduction of a ban on selling very cheap prices or loss leaders.
Most informed people within the industry thought it would never happen, and so it has proved to be. So pubs continue with the challenge to sell on "Value" not on "Price", and what fabulous value. Meet your pals, enjoy good company, watch a match, eat great pub grub, stop being lonely, sit by a warm fire, read a newspaper, play darts , find a romance, contribute to a charity, entertain friends, listen to a band, laugh, tell jokes, hear jokes and much more.
So a pint sat at home for £1.20 versus all of the above for another £1. No contest in my view!
Martin Read CMBII
Managing Director of Inn-Dispensable Personal Licence Courses
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