Jacques Borel, the 'VAT cut' campaigner has recruited some heavyweight players to join his "National day of Action" where pubs, restaurants et al will reduce their prices by 7.5% to show just what happens with such a reduction. In France when this was trailed, sales grew by some 8% on the day of action.
His campaign is to persuade government to reduce VAT from 20% to 5%, thereby giving tax parity compared to supermarkets for the 'on–trade'. His claim is that such a reduction would mean more growth, sales and employment within our sector. The 7.5% reduction on the day of action is the impact that it is estimated would result from the desired VAT cut to 5%.
Tim Martin the hero of JD Wetherspoon commented "We wholeheartedly support this initiative for Tax Parity Day, we are aiming to make it our busiest day of the year".
Says Jacque "Creating Tax parity between pubs, Restaurants and supermarkets will fulfil many government objectives. It will create jobs, and will raise the amount of taxes the government receives, since pubs and restaurants pay more taxes and create more jobs than supermarkets. It’s a win–win situation for government, voters and our industry".
Many say he is swimming against the tide. Well, many people also said that the chancellor wouldn't stop the Duty Escalator. But he did, didn’t he!
Who knows, with so many of the top players supporting Jacque, he could well work a miracle. Who else is supporting this? Well, catch a load of these top names; Heineken, Brains, Sheperd Neame, Punch, Charles Wells, Pizza Hut, Subway and Roadchef!
Look out for it in your local. September 25th is the date – book a table! And good luck say we.
Martin Read CMBII
Managing Director of Inn-Dispensable Personal Licence Courses
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